General Sales Manager

Experience 8 - 15 yrs
Job Location Bengaluru/Bangalore
CTC Best in Industry
Skills sales strategy, sale, sales routines, ACDM, sales management, budget management, segmented execution, infrastructure management, Financial Knowledge, customer management, Discount Management, analytics, relationship management, relationship mgmt, share and volume analysis, MS office View More

Job Description

Job Objective:

To to execute the Sales Strategy for the area through a team of ASMs,STLs and MDs and plan to achieve the topline and bottomline deliverables.

Job Responsibilities:

- To review Productivity measures and recommend actions for improvement
- To assess distribution gaps and to drive growth in unrepresented and under-represented markets and to determine whether to have direct/indirect distribution
- To map the opportunities in the Market basis the ND/ PPO/ VPO and plan for increasing the chilled availability
- To review weekly & monthly performance and suggest actions for enhancing Sales, ME, Share Etc.
- To improve adherence to Sales Routines and Processes and to Develop the Sales Team on the job to improve skill levels To segment priority markets for activation and plan on investments judiciously to drive business growth.
- To plan specific marketing programmes and promotions to improve gaps in execution
- To allocate monthly discount and DME budgets to the ASM Team to drive achievement of their targets, regular tracking and review of the same.
- To review placement of SGAs with respect to maximising their productivity and ensure better ROI.

Minimum Education: MBA in Sales and Marketing

Minimum Work Experience: Minimum work experience of 8 years

Critical Experiences/Exposure Required:
Should have handled:
- At least 2 entry level managerial roles within sales team, 1 of which essentially being of a ACDM
- OE or RTM with field sales exp


- Drives Innovative Business Improvement - Stage 1
- Objective Analytical Thinking - Stage 1
- Takes Initiative to Deliver Results - Stage 2
- Works Effectively with Others and Influences Others -
Stage 2
- Develops and Inspires Others - Stage 2
- Lives the Values - Stage 2

Functional Competencies:
- Sales Management- Budget Management and Control - Competent
- Sales Management- Segmented Execution - Competent
- Sales Management- Infrastructure Management - Competent
- Financial Knowledge/ Application- Contribution Management - Competent
- Customer Management- Discount Management - Mastery
- Analytics - Share and Volume Analysis - Mastery
- Customer Management- relationship Management - Competent

IT Knowledge: Basic Knowledge of MS office

Travel: Travel within designated area – 70% travel in a month